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Customer Relationsihp Management
Essay specific features
Written by:
Fannie F
Date added:
April 19, 2013
Level:
University
Grade:
B
No of pages / words:
8 / 2013
Was viewed:
927 times
Rating of current essay:
Essay content:
Practicing CRM requires an efficient and integrated internal business system. Many businesses benefit from the organizational discipline CRM imposes, as well as from the technology itself. CRM can benefit and organization in that it can develop better communication channels; collect vital data, like customer details and order histories; create detailed profiles such as customer preferences; deliver instant, company-wide access to customer histories; Identify new selling opportunities...
displayed 300 characters
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CRM can benefit and organization in that it can develop better communication channels; collect vital data, like customer details and order histories; create detailed profiles such as customer preferences; deliver instant, company-wide access to customer histories; Identify new selling opportunities. (Is4Profit, 2006, 1)...
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