Dell Business Strategy Change

Essay specific features

 

Issue:

Technology

 

Written by:

Susan Y

 

Date added:

November 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1852

 

Was viewed:

8121 times

 

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Essay content:

The manufacturing of these components was vertically integrated into the organisation. Dell, as a small start-up, could not build this infrastructure. Instead, they developed a model where they developed relationships with organisations that could provide these components, allowing Dell to focus on selling and delivering computers...
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By selling directly to customers, initially through mail orders and later by using the internet, Dell avoided reseller mark-up. Dell also enabled customers to order customised computers, which Dell then assembled after receiving the order (Magretta, 1998, p.73-74). “Customers got exactly the computer they wanted and Dell saved money making the computers only when they were ordered” (Hill & Seggewiss, 2008)...
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