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Essay

Dell Business Strategy Change

Essay specific features

 

Issue:

Technology

 

Written by:

Susan Y

 

Date added:

November 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1852

 

Was viewed:

8056 times

 

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Essay content:

The manufacturing of these components was vertically integrated into the organisation. Dell, as a small start-up, could not build this infrastructure. Instead, they developed a model where they developed relationships with organisations that could provide these components, allowing Dell to focus on selling and delivering computers...
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By selling directly to customers, initially through mail orders and later by using the internet, Dell avoided reseller mark-up. Dell also enabled customers to order customised computers, which Dell then assembled after receiving the order (Magretta, 1998, p.73-74). “Customers got exactly the computer they wanted and Dell saved money making the computers only when they were ordered” (Hill & Seggewiss, 2008)...
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General issues of this essay:
Direct from Dell Dell & Supply Chain Management Dell Computer Company?¦s direct business model Dell Direct Innovation Model Dell Value Chain Dell's Direct Business Model dell supply chain management dell's business model Supply Chain Collaboration between the Organization and Suppliers The Dell Business Model Dell Strategy Dell Business Strategy Change Dell Model Superior Dell Value Chain Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
 

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