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Digital Media And Strategic Communication
Essay specific features
Written by:
Darrel R
Date added:
September 24, 2016
Level:
University
Grade:
A
No of pages / words:
6 / 1401
Was viewed:
3827 times
Rating of current essay:
Essay content:
Internet revolution enabled organizations to communicate cheaply, quickly and effectively with thousands of people. Campaign developments, communications, field management and fundraising are the fields that are greatly affected by the online connectivity that reshaped all aspects of community life.
The scholars say that thanks to the Internet and its tools, networks of individuals,
completely independent of organizations, can initiate and carry out civic engagement
campaigns...
displayed 300 characters
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The traditional communication model implied dissemination of information
from one dominant source. Now we have a dialogical model, without any higher controlling
instance. Everyone is equal and involved in the message creation in this democratic
process. There are dozens of new tools and vehicles within the renewed Web that can be
helpful in all business and community activities...
displayed 300 characters
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