E-commerce and Internet Marketing

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Written by:

Marilyn G


Date added:

May 12, 2012








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2 / 414


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I will also investigate aspects of website design, consumer behavior and satisfaction, and the Internet marketing mix -- pricing, product, distribution, communication and community. In e-commerce sites the crucial design parameters are efficient navigation and search, along with speed to the final "place order" button...
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During the "dot-com" market bubble many new e-commerce sites spent fortunes of their investors' money on elaborate Macromedia Flash or digital video presentations and quickly failed ? some went bankrupt before the site was launched. Meanwhile, the Web's most successful commerce sites kept things technically simple and basic...
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