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Essay

eCommerceandCulture

Essay specific features

 

Issue:

Technology

 

Written by:

Dennis T

 

Date added:

November 8, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

30 / 8250

 

Was viewed:

6344 times

 

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Essay content:

The relationship between trust and perceived familiarity and reputation are found to be culturally high for high uncertainty avoidance of the consumer. Also the study highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. Furthermore, it provides an understanding of the cultural drivers of e-commerce...
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The relationship between trust and perceived familiarity and reputation are found to be culturally high for high uncertainty avoidance of the consumer. Also the study highlights the significant effect of trust on the attitude towards and the willingness to buy from an e-commerce site. Furthermore, it provides an understanding of the cultural drivers of e-commerce...
displayed 300 characters

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