This qualitative study suggests some fundamental differences between th? formats in terms of th? degree of interactivity, th? level of information supplied about th? product, th? ability to compare electronic manufactured goods, and th? degree of human intermediation.
Th? results of this qualitative research show ? significant difference in product description, shopping availability, speed of delivery, and time taken to shop between th? four formats... displayed 300 characters
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Total cost of th? product was not significantly different across th? four formats. Th? development of cyber equivalents was also explored. Cyber equivalents involve th? use of electronic means to simulate th? shopping experience. Th?se include th? broadcast selling and product demonstration for cable ?V, th? development of ?D-R?M catalogs to include "personal shoppers" and product demonstrations, and th? use of electronic shopping carts, video salespeople, on-line catalogs and product demonstrations for WWW shopping... displayed 300 characters
