Environmental Analysis

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November 4, 2014








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In 2007 it is ranked as the 31st best company to work for by the Fortune Magazine (Genentech, 2007). The company focuses on four main categories – Oncology, Immunology, Vascular medicine and Specialty therapeutics. Some of the most popular products of Genentech are Rituxan – a drug for treatment of non Hodgkin’s lymphoma and Avastin a drug for lung and colorectal cancer...
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These drugs contributed around one billion in revenue last quarter. (Aaron Smith, 2007) Key Segment Determinants Biotechnology segment of the pharmaceutical industry is a highly competitive with relatively shorter life cycle of products and high cost of product development. The segment has become more demanding due to compressed molecular identification and increased marketing expenses on the part of competitors...
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