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Food &Amp; Beverage Packaging Innovation Memo: Coca-Cola (And Others) Target The Upscale Set With New, Sleek Aluminum Beverage Bottles
Essay specific features
Written by:
Deanne M
Date added:
May 3, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1127
Was viewed:
621 times
Rating of current essay:
Essay content:
Rather, its test-marketing the aluminum containers as a new packaging option. The beverage marketer also hopes the new, sleek look will attract more younger consumers who are always looking for the next new thing, along with more higher-income, upscale consumers who are into style.
Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores...
displayed 300 characters
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Rather, its test-marketing the aluminum containers as a new packaging option. The beverage marketer also hopes the new, sleek look will attract more younger consumers who are always looking for the next new thing, along with more higher-income, upscale consumers who are into style.
Currently, Coca-Cola isn't selling its snazzy, aluminum-bottled Coke varieties in retail stores...
displayed 300 characters
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