Essay specific features
May 17, 2012
No of pages / words:
6 / 1581
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Businesses use the Google AdWords program to promote their products and services with targeted advertising. Furthermore, Google maintains advertising on thousands of third-party web sites using the Google Network and Google AdSense.
While Google continues to expand its product line into new and existing territories, the company considers its primary industry to be web search technology...
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However, Google also faces competition from online advertising companies, particularly those that provide pay-per-click services. Currently, Google considers its primary competitors to be Microsoft and Yahoo.
Future operating performance will be directly related to the role of information technology in the marketplace...
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