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Essay

Innovator's Dilemma

Essay specific features

 

Issue:

Technology

 

Written by:

David W

 

Date added:

May 12, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 787

 

Was viewed:

9515 times

 

Rating of current essay:

 
Essay content:

Continental created Continental Lite, which directly replicated some of Southwest’s activities, such low-cost fares with no first-class seating or meal offerings. In so doing, they alienated travel agents, a large source of clientele for their core business with low commissions, and they mismanaged their existing business customers who valued service associated with the Continental name...
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By imitating only a few individual activities, without the whole system of Southwest’s low-cost, high convenience strategy, they lost a great deal of money and loyalty. Porter argues that although operational effectiveness (OE) is essential, it will never differentiate a company and provide long-term profitability the way strategy does...
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