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Written by:

Diana S


Date added:

April 3, 2014








No of pages / words:

7 / 1755


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It explains how it is small enough to fit comfortably in a shirt pocket. It shows how the device addresses the shortcomings of other portable MP3 music devices. It also looks at how market segmentation has been one of the most vital factors fueling the demand for technological products, as companies recognize that segmentation equips them to generate more sales than the mass marketing approach of the late 20th century...
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The report examines how Apple understood the needs of the digital music community, together with the strengths and weaknesses of other products in the marketplace prior to designing the iPod. BODY OF THE REPORT 1. There are many REASONS that can be considered to regard the product as innovative. Some of these are that downloadable music on the iPod is one way cyberspace allows music to be personalized...
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