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Essay

iPod and iTunes

Essay specific features

 

Issue:

Technology

 

Written by:

Katherine L

 

Date added:

December 6, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 293

 

Was viewed:

6890 times

 

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Essay content:

Thus, greater attention has been given to the development of software product quality. Subsequently, with increasing advancements in technology, companies found it harder to differentiate their products based on product quality. As a result, the focus shifted towards service quality, which has become the new competitive advantage needed in business strategies (Gummesson, 1998; Cronin and Taylor, 1992; Brady and Cronin, 2001)...
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Examples of research investigating the integrated affects of product and service quality include the studies done by Archer and Wesolowsky (1996), Hansen and Bush (1999) and Wang, Lo and Hui (2003). While the extant literature has provided some insights, more research is needed to investigate the combined effects of product and service quality on customer satisfaction, especially for products and services which are highly interrelated...
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General issues of this essay:
iPod and iTunes Apple Ipod: Case Study apple ipod apple iPod Apple'S Ipod Apple Ipod apple ipod Apple Ipod Case Situational Analysis Apple Ipod Apple Ipod Marketing Plan Apple Ipod Marketing Plan Apple IPOD - VIPI analysis Market Analysis of the Apple iPod Tops and Flops in Marketing- Apple’s iPod The real competitive advantage of the Apple iPod
 

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