iPod and iTunes

Essay specific features





Written by:

Katherine L


Date added:

December 6, 2013








No of pages / words:

2 / 293


Was viewed:

6830 times


Rating of current essay:

Essay content:

Thus, greater attention has been given to the development of software product quality. Subsequently, with increasing advancements in technology, companies found it harder to differentiate their products based on product quality. As a result, the focus shifted towards service quality, which has become the new competitive advantage needed in business strategies (Gummesson, 1998; Cronin and Taylor, 1992; Brady and Cronin, 2001)...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


Examples of research investigating the integrated affects of product and service quality include the studies done by Archer and Wesolowsky (1996), Hansen and Bush (1999) and Wang, Lo and Hui (2003). While the extant literature has provided some insights, more research is needed to investigate the combined effects of product and service quality on customer satisfaction, especially for products and services which are highly interrelated...
displayed 300 characters

General issues of this essay:

Related essays: