Market Segmentation

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Janice M


Date added:

July 23, 2013








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3 / 698


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The target segments are shown below: Types Of Customers Rank Utility and Telecom Companies 1 Government Municipalities 2 rental car/fleet leasing companies 3 universities and large school systems public or private 4 telecom installers 5 Railroad Companies 5 Building contractors 6 moving companies 7 Table 1: Target Customer Rank The main target segment is Utility and Telecom companies...
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Their qualities are as follows: 1. Large fleets, comprised mostly of trucks 2. Travel longer distances than other industries (University fleets) 3. Long idle times 4. Industry is making a concerted effort to turn their fleet into hybrids (Pacific Gas and Electric) Government municipalities will be a second channel as while the fleet is large, the amount of travel is considerably less than for Utility and telecom companies...
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