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Essay

Marketing Audit

Essay specific features

 

Issue:

Technology

 

Written by:

Fred H

 

Date added:

December 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3646

 

Was viewed:

7138 times

 

Rating of current essay:

 
Essay content:

(Palm Inc website.). The Audit explores the environmental aspects , like where does palmOne stand in the current market. PalmOne, which was created from the 2003 merger of Palm and its former nemesis Handspring, has found a way to successfully capitalize on the next big thing in consumer electronics: the smartphone...
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Thanks in large part to the popularity of its Treo 600, a combination phone/messaging device/Web browser, palmOne's revenues in the first quarter of fiscal 2005 surged 62% from a year earlier. PalmOne competitors such as Sony and Dell , larger players on opposite ends of the handheld market, over the years have moved aggressively to develop products with flashy new features or tempt new customers with low prices...
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