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marketing in information technology
Essay specific features
Written by:
Thomas L
Date added:
November 7, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 319
Was viewed:
7517 times
Rating of current essay:
Essay content:
(Value that comes from satisfying human needs)
4 types or utility: -
Form ? production of the good, driven by the marketing function. Example : Baskin Robbins turns cream, sugar and milk into
icecream.
Task ? someone performs the task for customer.
Example : write a will by Amanah Raya Berhad
Place ? make product available where customers will buy the product...
displayed 300 characters
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Example : Baskin Robbins turns cream, sugar and milk into
icecream.
Task ? someone performs the task for customer.
Example : write a will by Amanah Raya Berhad
Place ? make product available where customers will buy the product.
Example : Delivery vehicles
Time ? make the product available whenever customers want to buy the
product...
displayed 300 characters
General issues of this essay:
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