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September 28, 2013








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Gillette’s market share is expected to be 50% in 1996, so there is an existing market of double-edged blades of 116m. The >$10k income bracket has grown by 30%, the $5k-$10k bracket by 15% and the $2k- $5k bracket by 3%. The only bracket to reduce in size is the <$2k bracket, decreasing by 15%...
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The only bracket to reduce in size is the <$2k bracket, decreasing by 15%. Also the incidence of shaving is increasing, and lacks far behind that of Hong Kong. This evidence suggests that the shaving market is in the early stages of growth on the Product Life Cycle. 1.1.2 Structure Rivalry - Low Gillette’s market share is expected to reach 50% in 1996...
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