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December 26, 2013








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Also, in a typical supply chain there will be many B2B transactions, but only one B2C transaction at the end of the supply chain, as the completed product is retailed to the end customer. For example, a company that makes chicken feed would sell it to a chicken farm, which is another company, rather than directly to consumers...
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An example of a B2C transaction would be a consumer buying grain-fed chickens at a grocery store. B2B can also encompass marketing activities between businesses, and not just the final transactions that result from marketing, though B2B can be used to identify sales transactions between businesses (also sometimes referred to as 'Institutional Sales')...
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