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Written by:

Peggy S


Date added:

November 16, 2014








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2 / 296


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To contribute to the modernism and Boucheron opening towards new targets. Philosophy/Solution Launch the third generation of "Jewels perfumes" Boucheron, Pearl Perfume Initial (after Ring perfume and Jaipur bracelet perfume), associating its feminine values, sensuality and charm: "a woman cries tears of pleasure that decorates her...
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She holds in her hands a precious round and transparent perfume bottle. Around her, world is going wrong side up. She raises the bottle in front of her eyes, and all recovers the right side... Context Launch a perfume loyal towards the brand value: being, feeling, and universality. Enrich the space for Cacharel women heroes, for a woman heroes messenger of contemporary values, spirituality, tolerance, generosity, desire to do something in favour of the world...
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