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Essay

Origin of Sony

Essay specific features

 

Issue:

Technology

 

Written by:

Ollie C

 

Date added:

February 19, 2017

 

Level:

 

Grade:

A

 

No of pages / words:

7 / 1875

 

Was viewed:

8028 times

 

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Essay content:

Since its inception, very few have been able to match Sony's track record for invention and innovation. These include the first Trinitron color television (1968), the color video-cassette (1971), the renowned Walkman (1979), the world's first CD player (1982), the 3.5-inch floppy disk (1989) and many others...
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Back then, its original name was Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation). The founders, Masaru Ibuka and Akio Morita, wanted a name that can be easily remembered by the world. This was essential to achieve success in the global market. Their vision was for Sony to become an endearing household name across the globe...
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