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P&G Innovation Strategy

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Issue:

Technology

 

Written by:

 

Date added:

March 22, 2004

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 668

 

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Essay content:

While we invent most of our products in our own labs, we want half of the new ideas to come from outside. Today's consumer market is global in reach, but remains driven by the cultural preferences and demands of communities from Latin America to Africa to Southeast Asia and beyond. Through our Connect + Develop relationships, we continually search for products, packaging, technologies and commercial opportunities that can be reapplied to our brands and rapidly introduced to better meet consumers' diverse needs...
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Through our Connect + Develop relationships, we continually search for products, packaging, technologies and commercial opportunities that can be reapplied to our brands and rapidly introduced to better meet consumers' diverse needs. We are accelerating these internal research and development efforts by seeking to leverage the ideas, talents and innovation assets of individuals, institutes and companies around the world...
displayed 300 characters

General issues of this essay:
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