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Essay specific features
Written by:
Lori D
Date added:
February 11, 2014
Level:
Grade:
C
No of pages / words:
9 / 2378
Was viewed:
6200 times
Rating of current essay:
Essay content:
Of the 67% of involved oral health consumers, technical performance improvements such as greater plaque removal, ability to clean hard-to-reach places, and ease of use are the greatest purchasing determinants. Moreover, given their heightened concern for oral health, such consumers are willing to pay a premium for products offering performance benefits...
displayed 300 characters
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Moreover, given their heightened concern for oral health, such consumers are willing to pay a premium for products offering performance benefits.
Along with functionality, consumers make brand choice based on their individual needs. Over half of all consumers choose a specific brand because that toothbrush fits their mouths most comfortably...
displayed 300 characters
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