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Essay

Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.

Essay specific features

 

Issue:

Technology

 

Written by:

Susie B

 

Date added:

June 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1046

 

Was viewed:

3085 times

 

Rating of current essay:

 
Essay content:

Approximately 70% of the firm’s revenues were attributable to large corporate purchases in which Dell could maintain a negative cash conversion cycle. In response to lower growth, Dell should isolate the key cost drivers as follows: ? Current Cost Drivers: o Inputs – low due to short lead time ? COGS lower due to short lead time for components which fall in price by 27% annually ? Co-location of component suppliers minimizes inventory & cycle times and associated carrying costs o Processes – efficient due to tight integration ? Direct sales minimize channel mark-ups & advertising ? Tightly integrated order entry, production and shipping minimized inventory buffers and cycle times ? Tight control of cash via inventory metrics o Scale & Scope – adequate but growth is slowing ? Scale – 7...
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A graphical analysis of Dell’s value chain highlights the key support and primary activity interactions. Having isolated the key elements to Dell’s success, we can further leverage these by repositioning in the following ways: Inputs: ? Continue working closely with component suppliers with a focus on integrating the supply chain even more efficiently...
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General issues of this essay:
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages. Michael Dell-Dell Computer Corperaion Dell Value Chain Dell Value Chain Dell & Supply Chain Management dell supply chain management Dell's Strategy Dell Strategy Dell Computers Strategy dell marketing strategy Dell Corporate Strategy Dell's Marketing Strategy Dell Leadership Strategy dell marketing strategy Dell Business Strategy Change
 

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