Samsung: Transformation from follower to innovator

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Written by:

Mary W


Date added:

April 6, 2015








No of pages / words:

21 / 5739


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Company Analysis 14 3.1 Business Model 14 3.2 Company Strategy 15 3.3 Competitive advantage 16 3.4 Vertical Integration 17 3.5 Conclusion company analysis 18 4. Conclusion micro- and macroanalysis 19 5. References 21 6. Appendix 22 1. Introduction In the early 80’s Samsung was regarded as a follower in the consumer electronics industry...
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They delivered average quality products and were not regarded as a serious threat by most mainstream consumer electronics producers. Nowadays Samsung is widely regarded as one of the most innovative companies in the world, in which it competes for top market positions in several electronics segments ranging from semiconductors and flash memory to LCD-televisions and mobile phones...
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