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Sony Case Study
Essay specific features
Written by:
Carol C
Date added:
March 27, 2013
Level:
University
Grade:
A
No of pages / words:
17 / 4617
Was viewed:
1960 times
Rating of current essay:
Essay content:
If Sony Music was able to control the entire supply chain, from artist
direct to consumer, the already considerable opportunities presented by digital
distribution would be increased.
Problem Analysis
Sony Germany has just experienced a 12.7% fall in sales, seemingly from the
expanding problem of on-line piracy...
displayed 300 characters
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Why have they encountered this problem? Are
they problems that could be foreseeable or avoidable? Peter Drucker developed a
concept of ‘Five Deadly Business Sins’ that should be avoided. Using this framework,
we might be able to analyse what has gone wrong and how repeating these sins can be
avoided in the future regarding digital music distribution...
displayed 300 characters
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