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Written by:

Sudie R


Date added:

March 15, 2013








No of pages / words:

20 / 5496


Was viewed:

1160 times


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Since the introduction of the Creme Frappuccino, competitors wishing to also penetrate the coffee market are now giving Starbucks competition that has not been felt before. With this new competition and the state of the economy, Starbucks is now looking to reposition their new product in ways that will retain current consumers and draw in new consumers...
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Starbucks will need to evaluate the 4 P’s (Price, Product, Place, and Promotion) to determine in which direction they will pursue with the new Creme Frappuccino. This paper will discuss key elements in the consumer decision making process evaluate and access the direction Starbucks should take to market their new product to current consumer and new potential consumers...
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