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Essay

Strategic Inflection: TiVo in 2005

Essay specific features

 

Issue:

Technology

 

Written by:

Yolanda B

 

Date added:

January 31, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 582

 

Was viewed:

2913 times

 

Rating of current essay:

 
Essay content:

When going directly to the consumer it faces a really high Subscriber Acquisition Cost (SAC) and; when partnering with cable and satellite networks the problem becomes one of profitability with decreasing Average Revenue Per User (ARPU) within this channel. I like the statement made by Mr. Ramsay "We're not really in the DVR business" TiVo is not a recording device but a home entertainment device and there it lies the whole business model problem; the company hasn't been able to define whether it is a hardware manufacturer, software vendor or advertising channel...
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Ramsay "We're not really in the DVR business" TiVo is not a recording device but a home entertainment device and there it lies the whole business model problem; the company hasn't been able to define whether it is a hardware manufacturer, software vendor or advertising channel. My personal decision would be to become an Operating System Platform or Software (+ hardware design-only) Provider; this has enormous implications...
displayed 300 characters

General issues of this essay:
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo TiVo Tivo Tivo Tivo Tivo TIVO Driver’S Licenses And Illegal Immigrants Strategic Inflection: TiVo in 2003 Strategic Inflection: TiVo in 2005 TiVo TiVo TiVo
 

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