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Issue:

Technology

 

Written by:

Diana M

 

Date added:

November 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 628

 

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SWOT analysis is an important step in planning and its value is often underestimated despite the simplicity in creation. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (strengths and weaknesses) and external issues (opportunities and threats)...
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Once this is completed, SWOT analysis determines if the information indicates something that will assist the firm in accomplishing its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat) (Marketing Strategy, 1998)...
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General issues of this essay:
The Customer Comes Second A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Analysis of Bank customer Customer Centricity Customer Needs Customer Satisfaction Customer Satisfaction Customer force Customer customer lifetime value analysis customer profitability customer satisfaction customer satisfaction OBSERVING YOUR CUSTOMER NEEDS Customer Arbitrator
 

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