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Written by:

Tom P


Date added:

July 13, 2016








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4 / 859


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It was the largest of regional Canadian breweries, accounting for about 50% (250,000 barrels) of sales in the Maritime region. Prior attempts to expand in other regions of Canada had failed, due to strong provincial loyalties, but could have been possible due to string government regulations in advertising and sales had prevented it from competing outside of its provincial regions in Canada...
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This could be a completely different story when competing in the in the US markets. It' other strength was in its ale, which accounted for 80% (160,000 barrels) of company sales. Weaknesses Oland's strength could also be its weakness ? it is basically a regional brand, virtually unknown outside of Maritime...
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