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successes and failure in biotech innovation
Essay specific features
Written by:
George L
Date added:
July 24, 2013
Level:
University
Grade:
A
No of pages / words:
9 / 2322
Was viewed:
5930 times
Rating of current essay:
Essay content:
The major theme that emerged was that successful innovation equals a product that produces quality profits for a company. After further research on the success of innovation, you do realize that profits may be the end goal of the company but success stems from a total company wide effort, that may start many years before a single cent of profit is ever realized...
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From the company viewpoint, you have to look at how well management set the company up to be innovators in a given market. Did they choose an industry that would provide the company potential for continuous growth? How did they utilize their employee base and acquire a strong base of knowledge to continually come up with new ideas in the area of interest they are trying to enter? In addition once a product is developed did they manage their intellectual property in the in a manner which provided themselves maximum protection? Finally you have to look at the end results of the innovation...
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