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Annie S


Date added:

June 18, 2016








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Branding also benefits sellers by enhancing brand loyalty, which leads to greater profitability because it costs less to retain customers than to acquire new ones (Boyd, 258-259) 1. In today's marketplace, getting close means treating consumers as if they truly are your strategic partners and you truly care about them...
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It is important to satisfy them with the right products mix, supported by the right promotion and available at the right time and location. Consumers can easily detect indifference and insincerity, and they simply will not tolerate it. Long-term consumer loyalty is a long-term challenge that must be earned everyday and with every transaction...
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