Tactical Plan

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Carolyn M


Date added:

March 31, 2016








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16 / 4214


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The strategy will include a pricing and promotional approach; how technology applications are used to support the overall strategy; changes to the traditional delivery mechanisms; the approach and elements to be considered in tactical communications; and, finally, existing methods and metrics to assess the effectiveness of e-marketing...
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These fundamental elements of the marketing mix address how organizational and consumer objectives are attained. The following presents objectives and related strategy set forth by this plan. Product Improving the iPod Product Line Future iPods should store more video and have longer battery life, and improved screen resolution...
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