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Jessie S


Date added:

January 8, 2016








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With all the success in their domestic market, Lenovo felt they were ready to penetrate the global market and in 2005 purchased IBM's Personal Computer Division which transformed them into a major international PC manufacturer. As a result of the acquisition, Lenovo gained the rights to the product lines as well as licensed trademarks such as ThinkVision, ThinkPad, ThinkVantage, ThinkCentre, Aptiva, and NetVista...
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The main issue of concern now is whether Lenovo could become the globally player it wants to be by retaining IBM's customers while at the same time successfully integrate their Asian operations with the US operations of IBM. ? Key Issues Levono had its largest customers concentrated in China (90%), being the market in the US and Europe its main opportunity since together they account for more than 70% of the global PC market revenues...
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