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Written by:

Edward E


Date added:

May 30, 2013








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2 / 456


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In 21st century, many companies pay attention on the natural environment, because the problem of environment in the world is becoming worse and worse, so they want to through care about environment issue and concentrate on environmental protection to set up the image in the businesses. Of course, including Morgan Stanley, ‘Morgan Stanley believes a meaningful commitment to protecting the environment must begin from itself, and they reduced the environmental impact of their own operations worldwide - and they aspire to identifying and applying the most effective environmental "best practices" to their facilities, products and programs’ (Morgan Stanley’s commitment to the environment 2007)...
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In additional, if a company attach important to the environment protection, it would decrease the cost of company among many aspects. For example, Talty (2007) stated that Morgan Stanley is also looking to use information technology to cut the environmental impact outside its datacenters with how the firm has cut the 300,000 sheets of paper it uses each day in half by setting all printers to double-sided printing; reduced travel-related emissions by putting web conferencing technology on all staff desktops; and provided a carbon calculator on the firm's internal website...
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