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The Structure of Mass Media
Essay specific features
Written by:
Donald L
Date added:
April 30, 2015
Level:
University
Grade:
B
No of pages / words:
4 / 1100
Was viewed:
9861 times
Rating of current essay:
Essay content:
Began broadcasting in 1952
To reach potential customers, advertisers buy space or time in mass media that can deliver audiences. Its ads themselves, however, that drive home the sales pitch – but first they must get attention
Demassification: Media focus on narrower audience segments. Most media content today is aimed at narrow, albeit often still large, segments (i...
displayed 300 characters
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Began broadcasting in 1952
To reach potential customers, advertisers buy space or time in mass media that can deliver audiences. Its ads themselves, however, that drive home the sales pitch – but first they must get attention
Demassification: Media focus on narrower audience segments. Most media content today is aimed at narrow, albeit often still large, segments (i...
displayed 300 characters
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