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Essay

TiVo

Essay specific features

 

Issue:

Technology

 

Written by:

John T

 

Date added:

December 27, 2013

 

Level:

University

 

Grade:

 

No of pages / words:

4 / 965

 

Was viewed:

2114 times

 

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Essay content:

Tivo's Target Market Demographics ? Males being the focus but not ruling out females ? 20 ? 45 yr old ? Professionals ? High income earners Psychographics ? People with unpredictable work schedules ? Innovative technology lovers ? People who prefer convenience over high price Behaviourial ? Non-users with a positive attitude towards the product ? People who are not very price sensitive ? Loyal customers of Sony and Phillips ? People who expect to benefit from innovative features Q3...
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Tivo's Target Market Demographics ? Males being the focus but not ruling out females ? 20 ? 45 yr old ? Professionals ? High income earners Psychographics ? People with unpredictable work schedules ? Innovative technology lovers ? People who prefer convenience over high price Behaviourial ? Non-users with a positive attitude towards the product ? People who are not very price sensitive ? Loyal customers of Sony and Phillips ? People who expect to benefit from innovative features Q3...
displayed 300 characters

General issues of this essay:
Element of people management that contribute to the high performance People To People Business Letter TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... People Who Pursue Their Own Intellectual Interests For Purely Personal Reasons Are More Likely To Benefit The Rest Of The World Than Are People Who Try To Act For The Public Good. 1. Why do you think people are "religious"? What particular aspects of society may prompt people to look for religious faith and identity? Neat People vs. Sloppy People why do people work There Should Be No Rich People In The World As Long As There Are Poor People? Discuss. People prefer to know or learn from what they see instead of what they hear. Tips for Teaching High Functioning People with Autism Why Should Certain People Be More Sensitive Than Others? Food—Of the People, By the People, and For the People Guns Don'T Kill People, People Kill People And Other Nonsensical Rhetoric Videogames Don't Kill People, People Kill People Sony vs The People
 

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