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TiVo
Essay specific features
Written by:
John T
Date added:
December 27, 2013
Level:
University
Grade:
No of pages / words:
4 / 965
Was viewed:
2096 times
Rating of current essay:
Essay content:
Tivo's Target Market
Demographics
? Males being the focus but not ruling out females
? 20 ? 45 yr old
? Professionals
? High income earners
Psychographics
? People with unpredictable work schedules
? Innovative technology lovers
? People who prefer convenience over high price
Behaviourial
? Non-users with a positive attitude towards the product
? People who are not very price sensitive
? Loyal customers of Sony and Phillips
? People who expect to benefit from innovative features
Q3...
displayed 300 characters
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Tivo's Target Market
Demographics
? Males being the focus but not ruling out females
? 20 ? 45 yr old
? Professionals
? High income earners
Psychographics
? People with unpredictable work schedules
? Innovative technology lovers
? People who prefer convenience over high price
Behaviourial
? Non-users with a positive attitude towards the product
? People who are not very price sensitive
? Loyal customers of Sony and Phillips
? People who expect to benefit from innovative features
Q3...
displayed 300 characters
General issues of this essay:
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