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Essay

TiVo

Essay specific features

 

Issue:

Technology

 

Written by:

Gracie M

 

Date added:

March 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 462

 

Was viewed:

9456 times

 

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Essay content:

The devices were priced at $499 for a model with up to 14 hours recording capacity and $999 for a model with up to 30 hours. Optional TiVo service was charged at $9.95 per month, $99 per year, or $199 for the lifetime of the unit. Without the service, TiVo was only able to pause, replay, and fast-forward live TV, recording and accessing to the personalized suggestions and automatic recording of favorite shows were disabled...
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Optional TiVo service was charged at $9.95 per month, $99 per year, or $199 for the lifetime of the unit. Without the service, TiVo was only able to pause, replay, and fast-forward live TV, recording and accessing to the personalized suggestions and automatic recording of favorite shows were disabled...
displayed next 300 characters

General issues of this essay:
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... TiVo TiVo TiVo Tivo Tivo Tivo Tivo Tivo tivo TIVO tivo TiVo TiVo TiVo
 

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