Toyota Swot Analysis
Essay specific features
May 4, 2013
No of pages / words:
2 / 290
Rating of current essay:
Many are now saying that Toyota may become the largest automaker surpassing General Motors by next year.
' Uses marketing techniques to identify and satisfy customer needs, and as emphasized by the case video, on customer relationships.
' Manufacturers need to make sure that it is their models that consumers want versus competitor's...
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Lexus has RX 400h hybrid, and Toyota has it Prius.
' Rocketing oil prices have seen sales of the new hybrid vehicles increase.
' Toyota has also sold on its technology to other motor manufacturers, for example Ford has bought into the technology for its new Explorer SUV Hybrid.
' Toyota is to target the 'urban youth' market...
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