Toyota Swot Analysis

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Written by:

Tamara W


Date added:

May 4, 2013








No of pages / words:

2 / 290


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8538 times


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Many are now saying that Toyota may become the largest automaker surpassing General Motors by next year. ' Uses marketing techniques to identify and satisfy customer needs, and as emphasized by the case video, on customer relationships. Weaknesses: ' Manufacturers need to make sure that it is their models that consumers want versus competitor's...
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Lexus has RX 400h hybrid, and Toyota has it Prius. ' Rocketing oil prices have seen sales of the new hybrid vehicles increase. ' Toyota has also sold on its technology to other motor manufacturers, for example Ford has bought into the technology for its new Explorer SUV Hybrid. ' Toyota is to target the 'urban youth' market...
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