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Written by:

Keith J


Date added:

July 19, 2014








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2 / 316


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One of the country's leading producers of newspaper inserts, Valassis sells space for advertising and coupons in its four-color booklets (accounting for about half of sales), which are distributed to some 60 million households through about 550 Sunday newspaper editions. Outside the US, Valassis produces the Shop & Save insert, which reaches about 5 million Canadian households...
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Other marketing programs include product samples delivered bundled with newspapers, custom newspaper inserts (usually paid for by a single advertiser), and run-of-press newspaper ad space. 2. Valassis' Connective Media? portfolio includes: newspaper advertising & inserts, sampling, direct mail, 1 to 1 marketing programs, coupon clearing and consulting and analytic services...
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