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Essay

Valassis

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Issue:

Technology

 

Written by:

Keith J

 

Date added:

July 19, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 316

 

Was viewed:

5198 times

 

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Essay content:

One of the country's leading producers of newspaper inserts, Valassis sells space for advertising and coupons in its four-color booklets (accounting for about half of sales), which are distributed to some 60 million households through about 550 Sunday newspaper editions. Outside the US, Valassis produces the Shop & Save insert, which reaches about 5 million Canadian households...
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Other marketing programs include product samples delivered bundled with newspapers, custom newspaper inserts (usually paid for by a single advertiser), and run-of-press newspaper ad space. 2. Valassis' Connective Media? portfolio includes: newspaper advertising & inserts, sampling, direct mail, 1 to 1 marketing programs, coupon clearing and consulting and analytic services...
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