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Essay

Virgin Media - Marketing Mix

Essay specific features

 

Issue:

Technology

 

Written by:

Rosemary M

 

Date added:

September 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1460

 

Was viewed:

1904 times

 

Rating of current essay:

 
Essay content:

It has a strong marketing campaign and its broadband service in particular is popular with British customers, with the second ? largest subscriber base in the United Kingdom. Product Virgin Media's products are predominantly intangible services. The company's product range includes landline telephone services, broadband internet, digital television, and mobile phone solutions...
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From the company's beginnings as two small cable companies (International CableTel, latterly NTL, and Croydon Cable, latterly Telewest), a series of mergers & acquisitions have seen the company develop into one of the leading media providers within the UK. Virgin markets itself largely by publicising its unique selling points ? areas in which BSkyB, the largest pay-tv company in the UK, and Virgin's main rival ? cannot compete...
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