Wyndham International

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June 29, 2014








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The challenge of building branch recognition in a market dominated by a few key players such as Marriott, Hilton and Hyatt compounded by the fact that the travel and tourism market was already suffering from the backlash of the September 11, 2001 tragedy make Wyndham's challenge somewhat overwhelming...
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Under such tight "purse strings" it is unlikely there will be any surplus funds available for any capital investment, excepting that which is deemed mandatory. Currently there is $30 million allocated for the ByRequest advertising campaign, however if this is consumed, where will additional funding be generated from? Current financials (Exhibit 1 of the case) are display a net loss to the business in 2001 of almost $139 million...
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