Zara Case Study

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Written by:

Donald R


Date added:

November 19, 2015








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12 / 3263


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The key to their corporate success is to offer the latest trends and fashions before their competitors. They believe that they are in the fashion business, not the clothing business. As part of this corporate concept, the stores try to hold very low levels of inventory, often having their entire inventory out on display, in order to sell out and make room for the next wave of fashion...
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Their stores are located across in the main commercial areas of cities across Europe, America, and Asia, with their base in La Coruna, Spain. The store locations are always located at prestigious, high-traffic locales. The stores are designed with wide open spaces and well defined layouts to insure customers enjoy their shopping experience at Zara...
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