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A Study Of Advertisements In relation To Affectivity And A Comparison Of Two Adverts On The Same Product But Differing Brands	7 / 1835
Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets	16 / 4380
A review - Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms	3 / 668
Product Placement on American Idol A study of Burke's Pentad and Barthes Semiotics Theory	4 / 1061
When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand	4 / 915
The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention	37 / 10282
Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product?	6 / 1499
High Involvement and Low Involvement in searching for product information	6 / 1564
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...	31 / 8672
which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...	2 / 386

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